Monday, July 12, 2010

Market Research

Without going into boring ad nauseam detail, or giving away too much about our product, I wanted to share with you a few exciting products I found this week while perusing the cloth diapering world for Market Research.

Envibums

This is a really amazing company. I am intrigued more by their business model than by their product although the design is really cute. These ladies give $2 from the sale of each all-in-one diaper to a specific cause which is incorporated into the design of that diaper. Their bright solid colors and simple velcro symbols create a really neat look, and I love that they took something practical (the lap velcro to fit a smaller baby) and incorporated it intentionally into a great design. They also make covers, and for every one purchased, they donate one to a mom in need. They have really incorporated the giving back lifestyle very holistically into their product line in a very innovative way. These look pretty bulky, and I'm not a fan of one-size diapers or all-in-ones, but I think they are definitely worth a try.

Tiny gPants

You have all heard on here how we had so many problems with this company initially. After further reflection, a lot of our problems did result from having a seriously deficient stash. In any case, there are some things I really like about this new product. This newborn diaper has fabric sewn to the nylon waterproof liner, which should eliminate the issue of the crummy elastic. Because gDiapers uses nylon instead of PUL, this should be a very trim option for tiny babies, and while they still use velcro I really don't know of another option for newborns. Snaps would just be too bulky. The awesome thing is that these still use the inserts for a small gPant, so if you invest in gCloth, the really expensive part of their system, or if you make your own like I did, they will still fit in a small cover. The deciding factor will be their affordability. Right now tiny gPants are only available in the large gift pack which includes 12 pair. When they finally become available individually we will see whether this is a reasonable price for a product you will only use for about 6 weeks.

SoftBums

Every time I search for cloth diapers I find a new online store and more companies I have never heard of. There are so many different options and some are only carried by one or two stores. These unique one-size diapers are supposed to be very slim, and they adjust with a hidden drawstring instead of fold over snap layers, which I like a lot. They are called an all-in-two system, but I find that most people who use this name are actually just an all-in-one with a removable insert, because the cover is cloth inside and will get wet or dirty and not be reusable. This is another brand I think is worth trying though. Their covers come with three inserts and a doubler a piece, which makes a lot more sense than covers that come with one, so they obviously believe that their cover can be re-used.

GroVia

The only company I have found with more options than CottonBabies. In addition to all-in-one, cover and insert, and hybrid varieties, this company also manufactures a bio-disposable. There are a few other things that set this company apart though. They have very high standards of production and incorporate more organic fabrics in their products. It is always strange to me that so few cloth diapering companies are organic/sustainable. I guess it just shows that most people are in this for economic more than ecological reasons. I really love a company that offers both. When most companies offer higher ecological standards, it comes with a steep price tag, but this is not true of GroVia. Each of their diapering systems is priced competitively with other brands on the market. Finally, GroVia stands out to me because their branding and website are designed so well. This seems like a small thing, but so many diaper websites are created for such a niche market. I like a company that sets themselves on equal footing in the marketplace, it makes their product more appealing to those who aren't already looking for cloth diapers.

1 comment:

Jennifer said...

Thanks, this was very informative!